product management and innovation

The overall project objectives of the ‘product management and innovation training’ are to 
improve skills and embed customer orientation in the product development process. 
  • improving marketing skills, (downstream marketing processes, such as communication or campaign management are out-of-scope)
  • develop and train tools to support decision making rules, apply learning to real live situations,
  • and finally increase the overall marketing skills of the product managers team

An example of related topics:

Competitive environment
Competitive Advantage
The internal Tender of a product strategy
Marketing and Innovation: interfaces
Value Management and differentiation
Customer value
Customer Value
Voice of the customer (general approach)
Voice of the customer: primary and secondary research
External analysis
Situation Analysis
Market sizing and segmentation
Product manager The role of the product manager inside and outside the organisation.
Channel management Channel and go-to-market strategy
Collaboration and co-creation
Open innovation
Pricing Value based pricing